* Chai Lee
Chai Lee is a content marketing and business development consultant for the creative industries
Fall 2023, Madison Square Park, NYC. Photo: Jonathan Pilkington
Chai Lee is a natural connector of people, ideas, and experiences. He helps the creative industries grow their businesses by telling stories, building networks, and crafting long-term marketing and communications strategies.
Chai thrives in a collaborative environment and is known for his ability to communicate clearly and inspire confidence. He has a gift for seeing the bigger picture and an uncanny way of understanding complex challenges and finding practical solutions. His unique approach to business has yielded impressive and thoughtful results across a range of industries.
Prior to becoming a full-time independent, Chai spent more than two decades in the arts and culture sector, including 16 years as Associate Director of Marketing and Public Affairs at the Art Institute of Chicago. He later moved to New York and was named sales director for an architectural materials company—but found his true calling as a consultant by 2020.
Chai works with a multitude of clients on both sides of the globe. He travels frequently and has robust networks in NYC, LA, Chicago, Honolulu, and his current base, Taipei.
CONTENT MARKETING SERVICES
Content marketing is an opportunity to connect with your audience on a deeper level, build trust and credibility for your brand, and position yourself as an authority in your industry.But more than that, it can help reach your engagement goals—whether that means increasing awareness of your company or product, generating sales leads, or just making sure you're on brand with your audiences.Chai and his network of professional partners can help take your business to the next level. Service offerings include:
TESTIMONIALS
Focus and clarity are critical in the arts, culture, architecture, design, and lifestyle industries. Chai has helped a broad range of clients, from start-up companies to major museums, develop and bring to market everything from websites and annual reports to furniture products and clothing lines.Clients love working with Chai because he helps them distinguish their brands’ most valuable messages and express them in a way that resonates with their audiences.
Photo: Humanscale
“Chai understands what clients want, and anticipates what they'll want next. Whether it's case studies, expert opinion pieces, or product launches, his work is excellent, and he's a joy to collaborate with."
* Justin Alejandro Lladoc, APAC Head of Marketing, Humanscale
Humanscale is a Certified B Corp and global leader in ergonomic design, with a lot to say to very different audiences: corporate buyers, everyday consumers, and anyone who cares about sustainability. Chai helped bring those conversations together under one clear, confident voice. He rewrote the brand’s email, web, and organic content with the customer’s journey in mind, working closely with designers so every page and campaign felt seamless. He also turned the company’s sustainability metrics into a clear, compelling narrative for its CSR report.
“Chai's work is never cookie-cutter. He takes the time to understand our mission, then designs strategies that amplify it. Under his guidance, we transformed our website, dramatically improved our SEO, and strengthened analytics, leading to new partnerships, more volunteer engagement, and stronger funding opportunities. He is truly a partner in every sense."
*Jennifer Munz, Chief Development Officer, Womankind
Womankind, an award-winning organization serving survivors of gender-based violence, needed a website that could guide people in crisis to support while inspiring others to give. Chai rebuilt the site’s copy and structure around those journeys, working with designers to keep every step clear and intuitive. His SEO content brought more people to its resources, and his donor-focused storytelling helped drive new partnerships, volunteers, and funding.
Photo: Womankind
Photo: Jaci Berkopec
“Chai is the guidestar for my marcom program and took me from utter confusion and half-baked floundering measures to a straightforward path in developing my business for the future. Most of all, he does it with a firm guiding hand and a smile that turned the formidable into fun!”
* Jarret Yoshida Interior Design
When New York-based Jarret Yoshida needed a comprehensive marketing communications program for his interior design practice, Chai was the perfect partner. The firm's goals include social media, SEO optimization, email marketing, press relations, and more. Jarret's new website—launched in early 2023—is the culmination of an extensive, year-long project in digital marketing to better connect with his audiences and to reach potential new clients.
CONTACT
Chai loves connecting with people from all over the world. If you're interested in working with him and have a project that needs to be brought to life, please reach out via the form below.Not sure which services you'd like to request from Chai? He'd be happy to offer a free consultation that will help guide you toward making sound decisions in marketing, communications, and business development.